What Is Needed for Real Enterprise Transformation

I hope you have read that post and agree. So, let’s get tactical and discuss what needs to happen.

This new focus on complete experiences, rather than functionality, is a result of a fundamental shift that has taken place. This shift is due to dynamic marketplaces as well as consumer knowledge and power. The goal is to serve customers holistically, rather than simply managing projects and delivering new capabilities.

Whether your customers are individuals or businesses, they now expect highly personalized products and services to be delivered faster than ever before and without hassle. They now have many powerful channels for voicing demands and displeasure with companies that do not satisfy them.

Orient the thinking of any organization around customer experience and it changes everything. It typically reveals serious challenges. This is a good thing, but like any big new change, it can be daunting at first. The companies that succeed in delivering meaningful customer experiences embrace the change wholeheartedly — because no other path will deliver what is needed.

But for any of the various forms of enterprise transformation to work, it requires organizational leaders to have a true understanding of why change is needed and what needs to happen. They must also have a clear initiative to rally the organization around.

In the coming weeks, I will write in greater depth about what is required for real enterprise transformation. At a high level, it takes changing mindset, people, processes, technology, Go-to-Market, and measurement.

This level of change across a complex organization is not easy. Depending on your company, you might even find that you need to hire new people who have the right skills to deliver the experience that customers desire.

The more specific and detailed you can be with the “what” and the “how” of each area, the easier it will be to get everybody on board. Then, together you can achieve real and meaningful change.

What do you think is most important for real change across a company?

Learn more about enterprise transformation:

Related posts:

Deepbrain .io may be the answer if you want to experiment and want to create engaging video content.Deepbrain.io is a popular AI platform for enterprises and private persons as well. Predictive…

When Derek Jeter finished his hall of fame baseball career in 2014, he followed it up by founding one of the hottest sports publications in the U.S. Several years after he retired from basketball…

While data has given us vast informational opportunities, it is also being implemented in a frighteningly Orwellian manner in parts of the world, such as China. China in itself is an interesting…