What is influencer marketing?

Initial coin offerings are still largely an unregulated means of raising financing for new cryptocurrency projects. The ushering in of regulation in the blockchain space is a major factor that will significantly alter the current landscape. ICOs have also come to be the financing tool of choice for many blockchain-based businesses. Investing through initial coin offerings can involve an array of marketing activities including influencer marketing which involves leveraging an industry leaders’ followers to foster growth in a business.

An ICO is a fundraising mechanism that offers many benefits and presents fewer roadblocks when it comes to fundraising for start-ups but for a blockchain business to have an impactful ICO, with potential to at least reach the soft cap, there has to be some ingenuity in the way these marketing activities are carried out to promote the crowd token sale of a particular project. Some crypto companies have in the past been accused of using unethical promotional tactics to market their projects. For this reason, any blockchain project considering partnering with an influencer to help with brand reach and project awareness needs to understand the mechanics of influencer marketing. Making sure you have the right influencers to endorse your project is important because some project reviewers have been known to exaggerate the benefits of their technologies to potential investors and overlook the risks while creating unjustified hype just to promote the companies with whom they would have partnered with. What our team at Crypto Profile does is connect you and your project with not only the best but the most credible and experienced influencer marketing experts in the crypto space in order to have an authentic marketing campaign that is not seen as just another misleading ICO promotional campaign.

In essence, Influencer Marketing is a mix of old and new marketing tools that leverages the assistance prominent endorsers and a content-driven marketing campaigns that typically result in a collaboration between the companies and influencers. CryptoProfile is well-connected in the blockchain space and with organized experts that can put together a strategy, plan and budget, our team can help with your PR and product release schedule.

Conducting a successful ICO requires much more than just having a great project idea or white paper and a fancy website. More ICOs fail than succeed and projects are finding it increasingly hard to catch the attention of potential investors. This is where crypto community influencers come in. Due to their huge social media following and expertise, experience, and valued opinions they can elevate your project if reviewed favourably. Finding the right influencer to recommend your project can grow your audience and potential investors and at Crypto Profile we connect you with the right influencers for your project.

Some of the benefits of using influencer marketing to promote your ICO project include:

· Establishing trust within crypto communities

· Improving brand awareness

· Enhancing project appeal for potential participants

· Communicating in an engaging way with the targeted audience

· Building beneficial business partnerships

How CryptoProfile can help with influencer marketing

We have a network of influencers who are tech savvy and understand the blockchain industry in-depth so that your influencer marketing strategy is effective. We don’t just connect you with any influencers but pre-vetted public figures who are also captivated by your project and are interested in adding value to the development and help the broader crypto community understand your offering. Our influencer marketers do not just advise on any product but are selective based on the merits of the project presented. We also have contacts to anonymous influencers in blockchain and crypto who have built up huge followings on such platforms as Telegram, Reddit, and Twitter.

When developing your ICO influencer marketing strategy, we ensure that we onboard influencers who are knowledgeable in your industry and who can effectively advocate and endorse your projects based on its strengths. Getting an influencer with the power to quickly spread authentic messages about your project social channels is highly recommended. We promote your project in an ethical and transparent way so that your message delivery is not shrouded in controversy because your project can risk losing credibility by aligning with individuals whose credibility could come into question. We only work with influencers whose backgrounds can be corroborated. CryptoProfile only works with influencers who we can built up a strong relationship with, or those who can carry out ethical promotional work.

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