Struggling to Market to Millennials? Here Are 4 Tips That Can Help.

Back in the day, loyalty meant coming back to the same brand time and time again, almost in default mode. When you loved a brand, you just automatically deferred to it with no questions asked. That kind of loyalty doesn’t exist with this generation, so you have to shift your definition if you want to gain their business.

Now, brand loyalty means actively choosing the brand each and every time after careful examination of the experience. Millennials aren’t automatically loyal out of default, but they will stay with a brand when the experience is rewarding each time. They will actively decide to buy again based on that positive experience, or actively decide to go to another brand if the experience didn’t live up this time around.

So, you need to actively work to…

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