10 SaaS marketing insights for 2021

The tech world is a never-ending roller-coaster of innovation, and software needs will continue to change as long as society keeps changing.

For your SaaS businesses to be successful, you need to know what’s next for the industry. But how? How do you pin down something that hasn’t happened yet? Step in, SaaS marketing insights.

With so many economies struggling, competition in the SaaS industry is surging. Globally, SaaS businesses will be upping their game to stand out from the competition. They’ll be on the hunt for all the ultimate SaaS marketing insights they can find!

For your business to succeed, you’ll need to figure out how to keep existing clients and attract new ones, and you must make sure your client base isn’t poached by a competitor. It’s kind of like the Hunger Games but for tech tributes. Understanding SaaS marketing insights is crucial.

To help you succeed, we’ve compiled a list of the ten SaaS marketing insights for 2021 that you should explore.

Micro-SaaS also makes our list of SaaS marketing insights for 2021. Micro-SaaS is ‘small’ SaaS. This SaaS focuses on targeting niche markets, using minimal resources to problem solve.

Using SaaS marketing insights like the Micro-SaaS model has loads of benefits:

Customers value companies that put effort into making their customer-experience personal. Personalized marketing means using audience data to meet your customer’s individual needs. Using personalization in SaaS gives users exactly what they want — saving them time and making it easier to use.

Personalization is one of those SaaS marketing insights you can use to directly engage with your customer. There are loads of personalized marketing techniques available like:

Business models have a huge impact on the time, skills, and experience needed to run and grow a business. For your SaaS companies to flourish, you need to pick the right model for your business. That’s why we entered transaction-based models on our list of top SaaS marketing insights for 2021.

How do they work? Transactional models generate revenue by charging a fee for facilitating a transaction between users on an online platform. They can provide specific services that are in demand for the customer, and SaaS companies can change from an outsourcing vendor to a valuable service provider. Everyone wins!

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