America is No.1?
It was surely to specialty country ago. but now rising china. In order to return to a wonderful country, I think it would be better to make incentives easier. It may be good to try to escape like…
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Branding is not a logo.
Business
A brand is not a logo. A logo is a tool and a symbol.
The brand is not a product.
The brand is not a promise.
A brand is not the sum of all impressions made on an audience.
A brand is a result. It’s the gut feeling a customer has about a service or a product.
Brands create a feeling, a reputation, a relationship, and an experience.
Branding is the result of a logo, marketing, social media campaigns, images, videos, hashtags, speaking events, conferences, billboards, etc.
When you’re building a brand, what matters is what happens in people’s heads and hearts when they encounter your product, service, or logo.
Rolex is iconic. Coke is classic. Apple is exclusive lifestyle technology. Chanel is timeless elegance. Starbucks is a gourmet and customized drink experience.
If you saw someone walking down the street carrying an Apple computer, wearing Chanel, and sipping on a Starbucks, what would you think about them?
Brands train brains to associate them with a feeling.
Brands don’t want you to think about the product. They want you to think about all of the value and emotional fulfillment interacting with the product will bring you, which is ten times more appealing.
Think about Coke.
Coke wants you to think about happiness, relaxation, love, and friends rather than the brown carbonated sugar soda itself. They’re selling an abstract emotional conception instead of the product.
Remember the “fun with coke” or “share a feeling” campaign?
What do you notice about what happened to the brand name in the image below?
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